You see ads for erectile dysfunction morning, noon and night. It's not like it plays like Adam Lambert [kissing another man on the AMAs]." Original Post: CBS is considering airing an ad for gay dating site Man Crunch, Fox News reports.
On the heels of the network's decision that advocacy ads are acceptable, Man Crunch says CBS has not rejected its ad — which includes two male football fans making out.
Man Crunch is an online dating website specifically aimed at male homosexual relationships, owned by the Toronto-based Avid Life Media, the same company responsible for the Ashley Madison adultery service and other similarly unconventional dating sites.
Man Crunch accused CBS of discrimination saying, "If the ad showed a man and woman kissing it would have been accepted." The ad was accused of being a form of ambush marketing by analysts, who theorized that the company knew the advertisement would be rejected by CBS, thus drawing free publicity to the site without needing to pay the extremely high rates for advertising during the Super Bowl.
was hacked and leaked online—comedy writer Kristen Bartlett wrote an essay for Someecards about her work in Television Standards & Practices.
But after CBS on Friday rejected a potentially controversial ad from Man Crunch, a Toronto-based gay dating site, it opened itself up for criticism – which came fast and furious.
The so-called “man-kiss ad” shows two football fans touching hands over a bowl of potato chips, which then leads, as the ad implies, to a make-out session."CBS has a problem when they do something like this at the same time as they allow an anti-gay group like Focus on the Family to place ads during the Super Bowl,” says Jarrett Barrios, president of the Gay & Lesbian Alliance Against Defamation (GLAAD.) “This network should come clean to the public about what's going on because this seems to be a homophobic double standard."Pop culture expert Robert Thompson at Syracuse University agrees that CBS has opened itself up for criticism by accepting advocacy ads.
Such an ad airing during the Super Bowl would be a big coup for the site, "At no other time during the year can you reach men at the same point in time," said the rep.
"Plus, we knew our ad was going to be one of the more memorable ads that the media and public would talk about well after the big game." The rep still anticipates that CBS will accept the ad, but expressed distress that the process was taking such a long time.
"We do wonder how long it took for them to approve the Pro-Life ad," he said when asked about Tim Tebow's hotly debated spot, "[but] regardless of whether or not you agree with CBS' decision to accept the Pro-Life ad, we do applaud them for allowing freedom of expression and hope they treat our commercial the same." Still, unlike the Tebow spot, the ad is currently all over the Internet, and is likely to become more and more visible as the days go by.
Update: CBS has rejected an ad from gay dating site Man Crunch, telling the site that the ad "is not within the Network's Broadcast Standards for Super Bowl Sunday.", James Hibberd reports at The Live Feed CBS released the following statement: "After reviewing the ad - which is entirely commercial in nature - our Standards and Practices department decided not to accept this particular spot.
Now, I'm not saying that Avid Life didn't spend a fortune to use those jerseys.