Personal ads have a history going back at least 300 years, according to a new book on the subject entitled "Classified: The Secret History of the Personal Column" (Random House Books, 2009).
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Matrimonial agencies were big business there by the early 18th century, printing ads on behalf of men who paid the agency to recruit them a good wife.
Being single passed the age of 21 was considered almost shameful in that era, and the ads were often a last resort for the men who advertised and the women who read them.
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