The earliest definitions emphasized press agentry and publicity, while more modern definitions incorporate the concepts of “engagement” and “relationship building.” The PRSA National Assembly adopted the following definition in 1982: "Public relations helps an organization and its publics adapt mutually to each other."In 2011‒12, PRSA led an international effort to modernize the definition of public relations.
PRSA initiated a crowdsourcing campaign and public vote that produced the following definition:“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”What are key points in this definition?
The formal practice of what is now commonly referred to as “public relations” dates to the early 20th century.
In the relatively brief period leading up to today, public relations has been defined in many different ways, the definition often evolving alongside public relations’ changing roles and technological advances.
With the use of modern technology, people can date via telephone or computer or meet in person.
This term may also refer to two or more people who have already decided they share romantic or sexual feelings toward each other.
Dating is a stage of romantic or sexual relationships in humans whereby two or more people meet socially, possibly as friends or with the aim of each assessing the other's suitability as a prospective partner in a more committed intimate relationship or marriage.
It can be a form of courtship that consists of social activities done by the couple.
There are new skills required in public relations that have been spurred by social media.
Social media is about communities, user generated content, relationships and most importantly two-way communication.
Jobs central to public relations include account coordinator, account executive, account supervisor, and media relations manager. The PR person talks with others that make them think about the things the person wants them to think, and the people regard the person as their believes.