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The total number of users for Wamba mobile products grew by 51% from January 2014 to January 2015.
Despite devaluation, which has had a significant impact on advertising revenue (particularly in Q4 2014), user monetization has seen a growth in average spending on key mobile platforms – of 19% on i OS and 6% on Android over the last three months.
“The mobile component of dating services has fast become a determining factor with regard to product quality.
In 2014 the i OS platform gave us 85% of our total income from mobile apps.
However, the average growth of 7% per month that we have seen in the number of paying customers on Android over the last six months allows us to plan more aggressively to improve the monetization of the product on this platform,” says Iaroslav Sergeev, Executive Director of (Mamba.ru).
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“Overall we are happy with the way our mobile service is developing, although clearly there is still plenty of room for improvement.
This applies to both the various new apps in the online dating segment, and above all to monetization.
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