Shokar said she preferred having a quick conversation with someone from the businesses instead of picking up a cold call.
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Inside, it looked more or less like a restaurant preparing itself for regular dinner service (dim lighting, candlelit tables), rather than the morose, clinical vision I had concocted of name tags, clipboards, and other trappings of business conferences.
People filed in one at a time and checked in with the hostess, who cleared their name from a list and handed them a card for keeping track of dates that night.
Niki Shokar, the digital assistant brand manager at Pizza Hut UK and Ireland, said she was sceptical about the event at first but found it very insightful once she got talking to the startups.
Within the space of two hours Ogilvy & Mather staff and clients learned about seven new businesses and technologies.
I spend half an hour setting up the room, putting café numbers on the tables, and writing out name badges.
Then the daters arrive, in ones and twos, slowly filling the bar.
I cover two venues in southeast England for one of the largest dating companies in the country.
Speed-dating has become ironic; it’s actually one of the slowest forms of dating around.
I also go by total economy of coastal areas and I include all economic activities occurring in a coastal area.
These activities include everything from marine transportation and commercial fishing to banking and home construction.
Speed-daters, by contrast, have on any given night around 10 potential matches.