However advertising like this has a long and unbroken history, and was used by many people with some success," Cocks said.From shameful to bohemian and cool It only took a few decades after the invention of the modern newspaper in 1690 for the new medium to become a way for people to meet in Britain.
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Personal ads have a history going back at least 300 years, according to a new book on the subject entitled "Classified: The Secret History of the Personal Column" (Random House Books, 2009).