Finding love or friendship online is becoming increasingly popular for a generation of people too busy to find partners on their own.
This adds up to a very satisfying and viable business opportunity which, as an added advantage, can be set up on a shoestring from your home – with just a computer for company. Find out more here The modern dating site is, essentially, the successor to old-fashioned dating agencies, which matched up members using interviews, profiling and special networking events.
The well-documented rise in cases of separation and divorce is lining the pockets of lawyers, and is also providing a growing market for the online dating site.
Julian Keenaghan is the founder of one such niche site, Tastebuds, which matches up users according to their music tastes.
He believes there is still plenty of potential in the market.
I couldn’t see where there was a service element for the members parting with money every month.
The more research I did, the more I could see a huge gap in such a saturated industry.
Dating is no more a sinful pleasure, and people don’t mind being blatant about their searches for dates.
People look for dates everywhere – outside colleges, at cafes, in football games, and even online!
Is it necessary to inject a large investment into developing of custom dating site to achieve a success in online dating business?
Or are there simple, low-cost but equally effective solutions?
So I decided to take it upon myself to do some in-depth research into the online dating industry and was quite shocked with what I found.